Key Takeaways
Bitwise Asset Management launches a promotional campaign featuring Jonathan Goldsmith, the “Most Interesting Man in the World,” to promote Bitcoin ETFs;
The campaign aligns with Bitwise’s ongoing quest for SEC approval for their Bitcoin ETF, as the SEC has not yet sanctioned a Bitcoin or Ethereum ETF for US trading;
This endorsement underscores the cryptocurrency industry’s efforts to gain mainstream recognition and acceptance through high-profile endorsements.